ABOUT

WHY WAS TRUMOTIVATE DEVELOPED

After almost 60 years of providing powerful, profound career insights to executive and C-suite leaders, this assessment approach has been adapted to young adults and made scaleable with technology, with the mission of providing students career-planning insights and getting them off to a great vocational start sooner.

GETS TO THE WHY

TRUMOTIVATE reveals why we do
what we do = intrinsic motivations

Other reports:
Talents/Strengths – What skills we use
Personality = How we do what we do
Interests = Where we do what we do

BASED ON STORY

Rather than students working from hypothetical scenarios, TRUMOTIVATE helps students think about their future based on what they’ve found most meaningful in their own life stories and experiences.

SCIENTIFIC

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RELATABLE

RELATABLE

TRUMOTIVATE provides easily understandable and meaningful indicators of core motivation.

TRUMOTIVATE demonstrates strong face validity, creating a positive experience for students.

RELIABLE

RELIABLE

Core motivation scales and scores measure motivational themes with strong consistency. TRUMOTIVATE meets scientific standards with an average alpha coefficient of .75.

VALID

VALID

Core motivation scales measure their intended construct, as proven across numerous statistical analyses. TRUMOTIVATE motivational themes meet scientific standards as shown by factor analysis and correlations with the Big-5 personality measure.

CONTACT

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