Based on 60 years of science. Now scalable for students.
TRUMOTIVATE was developed based on 60 years of SIMA* science using motivational assessment to gain powerful career insights with executive and C-suite leaders at major corporations and organizations, such as NASA, IBM, Disney, Dupont, Merck, etc. We’ve adapted this motivational assessment approach to young adults and made it scalable through technology. Decades of research has come together for the first time to provide students deeper insights about their individual motivations and how they align with college and career planning.
GETS TO THE WHY
TRUMOTIVATE reveals why we do
what we do = intrinsic motivations
Talents/Strengths – What skills we use
Personality = How we do what we do
Interests = Where we do what we do
BASED ON STORY
Rather than students working from hypothetical scenarios, TRUMOTIVATE helps students think about their future based on what they’ve found most meaningful in their own life stories and experiences.
TRUMOTIVATE provides easily understandable and meaningful indicators of core motivation.
TRUMOTIVATE demonstrates strong face validity, creating a positive experience for students.
Core motivation scales and scores measure motivational themes with strong consistency. TRUMOTIVATE meets scientific standards with an alpha coefficients above 80. The alpha coefficient range for all 27 themes is .82 - .90, indicating strong reliability overall.
Core motivation scales measure their intended construct, as proven across numerous statistical analyses. TRUMOTIVATE motivational themes meet scientific standards as shown by factor analysis and correlations with the Big-5 personality measure.